🎉 Welcome
Welcome to Issue #4 of Ecommerce Elevated!
Ecommerce Elevated is a weekly round-up of the content we think will best help you stay up-to-date on the latest in e-commerce, branding and technology, provide inspiration and guidance for your next strategy and gain perspective on what it takes to succeed in the new consumer economy.
💯 Must Read
"The End of the Billion-dollar Brand"
“I don’t think the corporate company structure of the future has been written yet, but I think it’s the end of the billion-dollar brand. Nobody wants to be a billion-dollar brand anymore,” explains Resonance co-founder, Lawrence Lenihan.
🛒 Ecommerce Trends
3 Retail Sectors That Could Fall As Online Marketplaces Rise
As Amazon and Alibaba continue to climb to new heights, here's who could lose out and how badly — and which retailers are holding their own despite mounting pressure.
With Privacy Changes, Instagram Upsets Influencer Economy
The Instagram shopping service can no longer use “likes” on influencer posts to send registered users emails with associated product information and buy buttons.
📣 Marketing
How to Use Facebook Messenger to Sell More E-Commerce Products
Facebook Messenger is a great opportunity to set your brand and your company apart in the eyes of the consumer, if you can do it well.
Email Marketing in Ecommerce: Tips from Sending 137+ Million in a Single Quarter
Gabe Macaluso from Oracle Bronto, shares advanced e-commerce email marketing tips.
👩💼 Leadership
What Kind of Leadership Works Best at Your Company?
“Challenge-driven” leadership might not be right for every kind of enterprise, but we suspect it will spread to many more in years to come.
Architect Your Company for Agility
To facilitate speed, companies must design themselves to minimize the obstacles to getting work done. This requires empowering and supporting problem-solvers.
🔌 Technology
10 Retailers Leading The Way In AR
Ikea, Anthropologie and Lowe's are among those adopting the immersive tech as it quickly catches on, writes Michael Quoc, CEO and founder of Dealspotr.
❤️ Retailer Spotlight
Creating a Gender Neutral Garment and Growing to $500,000/month
TomboyX is a gender-neutral company that is focused on fit and quality who has gone from zero employees 2 years ago to 15 today and have consistently increased revenue by more than 100% each year.
🙏 Thank You
Thank you for reading Issue #2 of E-Commerce Elevated!
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