š Welcome
Welcome to Issue #7 of Ecommerce Elevated!
Ecommerce Elevated is a weekly round-up of the content we think will best help you stay up-to-date on the latest in e-commerce, branding and technology, provide inspiration and guidance for your next strategy and gain perspective on what it takes to succeed in the new consumer economy.
šÆ Must Read
Why Adobe is buying Magento
Magento CEO Mark Lavelle and others provide context around Adobeās planned acquisition of Magento for $1.68 billion.
Shopify
The strange alchemy of Shopify's millennials
In the three years since it issued stock to the public, Ottawaās electronic commerce star Shopify has shaped thousands of mostly young grads into a sales, support and engineering force recognized globally. Shareholders, who gather for their annual meeting on May 30, canāt help but marvel at the result, and wonder whether the pace can continue.
š Ecommerce Trends
Millennials spend like crazy on their āfur-babiesā
Sales of pet products are on the rise and Millennials are leading the charge. In fact, Millennials own over one-third of all pets in the United States. Out of the 72 percent of Millennials that own pets, 67 percent consider these pets their āfur-babiesā and treat them like their children.
Candid thoughts of fashion execs at the Glossy Summit: āAmazon is going to kill your e-commerce businessā
āAmazon is going to kill your e-commerce business. They just do it better, faster, smarter, cheaper. Thatās why the brand story and curation and all those bells and whistles that go into the brand voice and the reason for being - thatās what brands have over Amazon.ā
š£ Marketing
Instagramās new beauty-partnerships team will cater to a growing community
According to an Instagram spokesperson, the beauty partnerships team will operate much the same as the fashion partnerships team, which provides a resource for the fashion community to learn about Instagramās best practices and new features, and delivers product feedback from the community back to the companyās developers.
How to convince customers to share data after GDPR
With the General Data Protection Regulation (GDPR) going into effect on May 25th, businesses will be required to protect the personal data and privacy of EU citizens. For marketers, this means updating your privacy policies, but more importantly, it means finding innovative new ways to connect with customers and gather consent to use their data in order to continue your āmarketing relationshipā with them.
š©āš¼ Leadership
Is your emotional intelligence authentic, or self-serving?
With the best of intentions, smart leaders charge into sensitive interactions armed with what they believed was a combination of deep empathy, attuned listening, and self-awareness but was, in fact, a way to serve their own emotional needs. Itās important to learn to spot these forgeries, especially if youāre the forger.
š Technology
How this startup is transforming influencer marketing for brands and creators
Fresh from a $9 million Series A, the marketing platform #paid helps creators make money doing what they love... and helps brands manage increasingly complex influencer marketing campaigns.
A leaked look at Facebookās search engine for influencer marketing
Facebookās next money-maker could be this tool for connecting marketers to social media creators so they can team up on sponsored-content Facebook ad campaigns.
ā¤ļø Retailer Spotlight
Selling Anxiety Reducing Blankets and Growing to $50k/month
"Weāre two young entrepreneurs from Toronto working hard to control this side hustle which is rapidly turning into our main business because of itās fast growth. Hush Blankets, is a weighted blanket that when placed on you, helps instantly reduce anxiety, stress, and insomnia. Our customers are mainly people looking to buy this for their spouses that canāt sleep, or as gifts for other family members."
š Thank You
Thank you for reading Issue #7 of E-Commerce Elevated!
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